Professor Romana Andò is an Associate Professor of ‘Sociology of Communication and Fashion’ and ‘Audience Research’ at Sapienza University of Rome, where she is the Head of the international Master Programme in Fashion Studies. Her research interests concern audience studies: media consumption practices, fandom practices, TV engagement and social television, fashion consumption; fashion sustainability, girlhood and gender studies. She authored several articles, book chapters and books: among the others Audience for Fashion. Consumare moda nei media e con i media (2020) and Television(s). Come cambia l’esperienza televisiva tra tecnologie convergenti e pratiche social (2018).